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In the fall of 2024, Steglinge will launch a range of pre-cooked potatoes for retail. The range will be private label and include five different items:

Split potatoes - Fry, deep-fry or roast in the oven. Perfect with a steak, salmon fillet or veggie steak.
Mashed potatoes - Heat up, add milk and maybe a knob of butter, and whisk to a lovely mash.
Baked potatoes - Heat in the oven or microwave and combine with any tasty mess.
Diced potatoes - Ready for frying in the pan or oven. Make a veggie pot, regular pot, soup or stew.
Delicata potatoes - Roast in the oven for a hot meal or mix into a salad.

 

 

The initiative has already been launched in several stores around Sweden and the range has also been introduced to major grocery store operators.

Steglinge's pre-cooked potatoes in smaller packaging save time and resources and make everyday life easier for households. And that it meets a market need is clear as the launch has exceeded expectations and been very well received by consumers. The flavor label also ensures that the potatoes meet national quality rules and the packaging of around 500 grams makes it easy to measure, which is also good from a sustainability perspective. Efficient, sustainable and very tasty!

Contact your sales representative today to find out more.